Royal Media Services
Job Title: Online Business Executive
2 Positions
Responsibilities & Tasks
Exceed weekly, monthly, quarterly
revenue goals using methods such as cold calling, networking, exploring
existing relationships, meetings with decision makers and key influencers
etc.
Industry expert in online and mobile
media in order to educate decision makers and build rapport.
Through researching the digital media
industry and keeping up on the latest trends, you should always be up to date
on relevant topics to help break down barriers and close your sales.
Responsible for creating persuasive
presentations and overcoming objections.
New and creative ideas on how to grow
exponentially.
·
Detail oriented and able to follow
processes from start to finish, such as collecting potential advertiser info,
signed contracts etc. and moving them through the appropriate channels
·
To execute online and mobile sales
activities and sell Royal Media digital media solutions to clients and achieve
the set sales targets
·
To identify sales opportunities among
clients and make use of upcoming business opportunities among the clients.
·
Understand emerging trends in online
and mobile sales, customer needs and feedback
·
Generate and present concepts as well
as collect and process online and mobile media orders so as to achieve set
sales targets i.e. weekly, monthly, quarterly, semi-annually or annually
·
Renewal and expeditious follow up on
issues to ensure customer retention
·
Ensure accurate and timely capture of
all information regarding clients and daily progress reporting to Digital Sales
Manager
·
To answer and clarify client queries
and follow through to ensure client satisfaction
·
To monitor and support distribution
channels by coordinating visits, and preparing regular progress reports on
their performance
Academic Qualifications and
Experience
·
Degree in Sales and Marketing, Public
Relations or any other related courses
·
At least 2 years in online and mobile
media sales or any other related field
Skills and Personal Attributes
·
Ability to speak/understand clearly
in English/Kiswahili language
·
Excellent writing and computer skills
·
Good negotiation skills
·
Good communication skills
·
Excellent presentation skills
·
Passionate about sales
Job Title: Digital Sales Manager (DSM)
Position Roles and Responsibilities
Reports to Assistant Director (AD) Digital.
The DSM will be a technology minded
online and mobile sales manager tasked with the responsibility to maximize
revenue across the online and mobile network of Royal Media Services for all
Radio and TV Stations.
Will work with the AD Digital to set
sales strategy and drive revenue.
The DSM is a visionary who can move
seamlessly between the technical and business environment and form productive
partnerships with technical and creative leaders in digital media.
The head of section will manage a
sales budget and will be compensated based on hitting revenue targets.
Under direction from
Assistant Director (AD) Digital coordinate with Digital Content Manager,
Digital Product Manager and other business areas to develop the vision for the
Digital Division as a business and technology leader in the region using
industry and technology trends, peer company learning, consultant insights,
etc.
·
Ideal candidates will have an
understanding of digital online and mobile advertising
·
Have a proven track record of
partnering with content, product, and technology to develop and sell unique and
innovative online and mobile ad campaigns
·
Partner with content managers,
editors, designers, developers and other staff to ensure digital
platforms meet both audience and client needs
·
Should be able to demonstrate a keen
understanding of the nuances of the dynamic digital media sales environment
·
Track performance against goals using
robust web and mobile analytics
·
Work with AD to help execute sales
strategy while supporting overall business plan for division
·
Manage, cultivate and mentor team
members
·
Develop digital sales strategies
which will integrate with all media channels to deliver measurable results for
clients
·
Help strategize, design and support
new business efforts
·
Collate and compile periodic market
and competitor intelligence reports
·
Plan and execute all Web, Mobile,
SEO/SEM, marketing database, email, social media and display advertising
campaigns
·
Measure and report performance of all
digital marketing campaigns, and assess against goals
·
Identify trends and insights, and
optimize spend and performance based on the insights
·
Brainstorm new and creative growth
strategies
·
Utilize strong analytical ability to
evaluate end-to-end customer experience across multiple channels and customer
touch points
·
Accountable for social media strategy
across all current social platforms (Facebook, Blogs, Instagram, Twitter…)
·
Conceive, create and execute
innovative online and mobile media marketing programs
·
Identify and develop integrated
partnership / sponsorship strategies to meet revenue goals
·
Develop strong relationships with
sponsors, vendors and technologists (both internal and external)
·
Establish financial modelling:
Monthly P&L updates and quarterly forecasting.
·
Track and analyse sales with
daily/weekly/monthly reports and drive plans to improve key business metrics
·
Successfully drive key initiatives
through collaboration on online and mobile apps development with Digital
Product Manager and Digital Content Manager
·
Leverage social networking and
customer relationship management tools
Academic Qualifications, Experience
and other Attributes
·
Bachelor's or Masters degree in
Marketing or equivalent professional experience in Media and Digital Sales is
preferred.
·
5 years sales management experience,
with 2 years in mobile media
·
Solid knowledge of website analytics
tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
·
Strong analytical skills and
data-driven thinking
·
An entrepreneurial spirit with demonstrated
business acumen with a clear ability to deliver desired results.
·
Leadership and managerial skills to
lead a sizeable team and nurture and retain talent while managing performance
for corporate and team growth.
·
Understanding of responsive design,
mobile web solutions and mobile apps
·
Enthusiasm for working in
collaborative, cross-functional teams
·
Outstanding communication skills,
including the ability to translate user and business needs into clearly defined
requirements and explain them to sales team
·
Analytical mindset, including the
ability to identify and track relevant metrics
·
Willingness to innovate, explore new
ideas and acquire new skills
·
Drive, determination, attention to
detail and commitment to excellence
·
Keen interest in Technology and Media
Industry
·
Self-starter able to work in a fast
paced, changing environment
·
Strong experience in media industry
is a plus
·
Working knowledge of ad serving tools
(e.g., DART, Atlas)
·
Strong analytical skills and
data-driven thinking
·
Excellent written and verbal
communication skills
·
Forward-thinking and highly
collaborative
·
Experience managing projects on top
of monitoring social APIs
·
Contacts and well developed
relationships across relevant online and mobile media channels
Please send your application to:
recruitment@royalmedia.co.ke